and Better Results with your Content
We've trained Marketing professionals at
Who Are the Best Fit
Companies with a Marketing team of at least four individuals
Companies who believe in Content Marketing, the business value it delivers and willing to invest in a complete Content Marketing program (not just blog posts or social media)
Marketing teams who struggle to show the business value of Content Marketing to Sales and leadership
You're ready to invest in building your content marketing machine but not sure where to start
You're already creating content but struggling to systematize and scale your efforts, moving from operating in silos to creating a cohesive content engine that drives business outcomes
Hi, I'm Winston...
Trainer | Content Strategist | Marketing Enthusiast
I've been doing content marketing since 2008 - back then we called it 'blogging'. Started writing articles for my own blog before doing it for companies in 2010.
Over the years I've expanded my knowledge and expertise, creating many forms of content such as long form videos, podcasts, e-books, whitepapers, research reports, graphics...you name it I've probably created it.
Later developing my skills to strategically leverage content that drives business value, whether that's high quality leads, higher value deals or brand authority.
I've worked with and trained brands within Retail (Luxury and Fast Moving Consumer Goods), Tech, Finance, Education and Media, in B2B, B2C and DTC.
Why Work With Me
I offer customized workshops specific to your brand, your needs and your target audience, rather than a cookie-cutter 'one size fits all' approach.
Furthermore, I only train based on my own experience and results executing for my own brands, companies I've worked for and clients I've worked with over the years. See results of my work --> Case Studies
Finally, my experience in Sales, Product and Client Support gives me a unique perspective of the role content plays to not only deliver marketing value, but business and customer value that identifies, acquires and retains your best clients and customers.
What We Offer
You’re the marketing lead at your company overseeing an entire team, one of those functions being content. With your team you’ve been pushing out a lot of content but somehow everything feels random, fragmented and lacks structure. There’s also a disconnect between the content you’re creating and the results it delivers. Sure you get a lot of brand awareness and engagement, but it doesn't deliver the business value it should, which is frustrating as hell. Now your CEO questions if content marketing is worth the investment.
You're the new Content Marketing hire for your company tasked with building out an entire program from the ground up. Problem is you've never done it before. You understand writing, SEO and a bit of social media, but not how to integrate an omni-channel approach that also includes email, podcasting, paid, PR, partnerships, plus how to better align with Sales. Bringing everything together as a holistic content operation that drives high quality leads and revenue for the company, which is pretty scary when you think about it.
This is how we help...
Think about this…
We share our processes, tools and templates for creating an efficient content engine. Breaking down how we approach content ideation, creation, distribution, customer journey mapping, and measuring the effectiveness of content output in a consistent and predictable way.
CREATing aN OMNI-channel content
We show your team how to gather and use customer insights to build a cohesive content strategy across all channels that connects your traditional and digital media holistically, with the goal being driving business outcomes and customer value.
Revenue alignment WITH Sales
We introduce your team to our framework showing a predictable process how marketing and sales collaborate across the entire funnel and customer journey to activate brand, create demand and convert sales qualified opportunities at five different stages using content.
What Others Say
"We decided to engage ICAD Marketing (the agency) because we were looking for someone who understood business and strategy, and had delivered results before using content marketing.
What stood out to us was how detailed they were in their approach. They took the time to understand our business and the clients we wanted to go after, partnering with us to build as a team that cared about our business and its success." - Tanvir Bhangoo — CEO, TBX Digital
"The workshop was interactive and engaging. Given the crucial role content marketing plays in helping us achieve both our brand and lead generation objectives, it was helpful in identifying some of the gaps in our existing content marketing strategy and approach.
We appreciated Winston’s strategic framework for executing content marketing, which broke down content to speak to different target audiences, and also spoke to the importance of categorizing our content in a way that aligns with revenue targets." - Kerry-Ann Stimpson — CMO, JMMB Group